It’s a well-known fact that in comparison to men, women are a lot more expressive.
A significant body of research has concluded that these emotions can influence the way she dresses, her appetite and her behavior in general. To sum it up, her current state of mind or “Mood” does have an influence on the decisions she makes every day.
Even Facebook and other social media channels have introduced features that let you showcase your mood to the world. The bottom line? This seemingly insignificant element has, in fact, started to define the daily rituals of our life.
At Angara, we decided to celebrate women and their many moods with a collection that complements all of them. And Color Crush was born!